For countless years, the standard of beauty has been a pressing concern, especially with women. And even though that standard changes every couple of years, there’s always been a commitment to it. Hell, the cosmetics industry is estimated to make over $60 billion over the course of just this year. But why? Is it about getting your best side across? Is it all biological or do we try to look good so we can make a connection? Maybe we just want to feel special for that special someone. Or maybe we just like looking good. Read the full article: The Crazy Things We Do for Beauty